November 26, 2007
Whether you're running a video campaign inside or outside the banner, The Fifth Network has tips for you.
October 24, 2007
There are a number of factors that contribute to a video ad's success. With these metrics, you can better track and control them.
September 24, 2007
What's the best format for your video? The Fifth Network weighs in.
September 10, 2007
The Fifth Network explains that video has a future in long form entertainment. Take this Chevy Chase comedy show as illustration of that fact.
August 30, 2007
"Attention Targeting" increases ad exposure time for greater message awareness and brand lift
August 27, 2007
Local news outlets are finding new life online. Your video campaign can find new life with local news outlets. Here's how.
August 13, 2007
The OPA's recent announcement on video's most effective format confirms what we've all known.
July 30, 2007
When it comes to video, it's worth building a strong foundation, and that can be achieved with the help of your ad operations team. Here's how.
July 09, 2007
The Fifth Network's director of travel marketing explains why video is the perfect way to reach and engage potential travelers.
June 25, 2007
Learn four new ways to spin video for maximum effect from the Fifth Network's Director of Marketing.
June 20, 2007
Even video has the challenge of breaking through the clutter. Alexis Ames, The Fifth Network's Media Manager offers best practice tips for getting noticed.
May 21, 2007
Even though actors may soon require compensation for online video versions of their work, video's value is still slated to grow.
May 07, 2007
TFN explains how Wal-Mart's approach to selling in-store CDs draws from the theory that advertising should be based on a person's interests; video advertisers take note.
April 23, 2007
The Fifth Network's media planning expert, Jolie Gibson, explains how premium video inventory emerges from a mix of placement, brand and context.
April 09, 2007
The Fifth Network's director of product and innovation, Ben Barokas, reports back from the NY Video 2.0 conference with ideas for video advertising's next frontier.
March 26, 2007
Throwing a bunch of videos online isn't effective. Users need to care about the video they're exposed to.
March 19, 2007
iMedia Magazine polls some of the interactive markets brand experts, including TFN, to find out how they made their video campaigns a success and which video campaigns they wish they had done.
March 12, 2007
TFN’s Director of Product and Innovation, Ben Barokas, explains how, by looking holistically at the video ecosystem, more valuable and scalable video ad products can be created with the proper outlook.
February 26, 2007
TFN’s Director of Marketing discusses how preparation and utilization of the right video ad solutions, and awareness of how your campaign is doing on multiple fronts, can ensure a high rate of success.
February 12, 2007
TFN’s Director of Business Development reveals how content producers and their distribution partners can provide context to maximize a video’s reach, relevance and revenue.
January 22, 2007
TFN’s Director of Marketing explains how relevance, brand and distribution are key ingredients for successful video
January 8, 2007
TFN defends pre-roll and tells us that doing video the right way is more important than doing it at all
December 11, 2006
TFN’s Ben Barokas and Bradley Werner write about what’s in store for video in 2007
November 27, 2006
User-Generated Content doesn’t have to make advertisers wary. TFN explains how.
November 13, 2006
Every site has different video needs. How to assess yours?
October 23, 2006
Key performance metrics for video campaigns, whether measuring audience, awareness or interaction
October 9, 2006
How to create video ads that catch the user’s eye and communicate just the right amount of information.
April 3, 2005
TFN’s CEO, Bill Caspare talks to the Washington Posts’ Zachary Goldfarb about why the Internet is a solution for the problems caused by media fragmentation
May 12, 2004
TFN’s CEO, Bill Caspare explains why Politicians need to appeal to the Internet audience, which is bigger than any audience CBS, NBC, ABC and FOX can deliver